I think what can be quite off-putting with buying vintage is the price tag. How do you really determine the price of something vintage?
That's a great question. The first thing to remember, is just how much effort has gone in to sourcing that piece you purchase. The shop owner can't just re-order another one when it sells. Good quality shops, with a curated selection, they have to hunt for stock. Why is a line caught fish more expensive than something that is farmed or trawled for? Some places that sell vintage are like the industrial fishermen of used clothing, they catch it all and stick it out and don't know the tasty catches from the junk. Sure you can go in and find the odd great piece amongst the racks if you're lucky, but there is no real passion for what they are selling, its just another commodity. I have no problem with this, and again they have their part to play in keeping used clothing getting
recycled back into peoples wardrobes and away from landfill, but this isn’t what we do.
Then you have the collector/dealers around the world who find beautiful things and present them in beautifully curated stores, whether in Amsterdam, New York, Tokyo, Paris or London- people that are extremely passionate about what they do and try to find and sell amazing one off things. I'd like to hope we fall into this camp.