Will Varnam, aka @Rugged_Style, is a freelance writer, style enthusiast and vintage archivist. Coming from a background of collecting historic vintage garments for almost two decades, Will fuses his passion for history with an eye for creativity and design within the clothing world. Always looking for unique, interesting and thought provoking content, Will is passionate about storytelling and studying his subject.

Will writes regularly and has contributed to Avant Magazine, Heddels, Men In This Town, Proper Magazine, Robin Denim and Sportswear International.